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TV Program Mission Animation


Fooditude is a reality-based episodic television program for “Tweens" (children between 8 and 12) that keeps kids and food as its central theme. The program interactively teaches the basics of cooking and nutrition in a fun, relevant and age appropriate way with guest appearances by food professionals, chefs and recognizable personalities.


It is nearly impossible to pinpoint exactly why 18% of kids ages six to eleven are considered obese. Over-consumption of television, the Internet and video games has led to inactivity, which could be the cause of weight gain. In addition, only 36% of U.S. children between the ages of two and nineteen eat the recommended servings of vegetables a day, and 26% eat the recommended servings of fruit.


Our ever-changing landscape of eating habits is not helping the situation either. Americans spend an average of 25 minutes eating a meal, and when this meal is eaten together as a family, it is quite often at restaurants, including fast food venues, where portion sizes are larger than the USDA’s portion size recommendations, leading to the consumption of larger amounts of food.


It is our goal to empower “Tweens” to make healthy food choices from a program that families can watch together and enjoy. While Fooditude brings viewers into a fun food world full of cooking, gardening, and discovery, we strive to show practical ways to apply changes into every day life. Each episode is broken into segments, varying in length, all of which will revolve around the recipe of the day. The recipe is introduced after the opening titles. Each segment continues organically from the one previous, illustrating the process taken to make the final product.


Episode segments include: Team Cook - A play on a pre-game in a locker room, kids make a  game plan to find ingredients for their recipe. Off the Map - Kids discover food origins and places to sample ethnic foods in their own neighborhood. Food Lab - The Fooditude character “Y-Guy” gives a peek into the world of food science. Environmentally Speaking - Kids learn about being environmentally responsible with their leftovers.



Executive Producer: Elise Jaffe

Director: Elise Jaffe

Writers: Kerry O'Tolski, Terin Izil
Animator: Tim Berthiaume

Designer: Dan Pederson

Audio Mix: Steve Vandeven

Voice Over: Elise Jaffe, Charlie Weber, Lucy Brumfield

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