Working with Oak Street Health, we developed this TV spot targeted towards their older demographic in various markets around the midwest. The goal was to use clear and bold copy to deliver the brand messaging, while still keeping the tone upbeat with slightly quicker cuts. The final delivery was 1 :60sec version and 1 :30sec cut down.
Client: Oak Street Health
Director/Editor: Gregg Jaffe
Executive Producer: Elise Jaffe
Producer: Mike Trivisonno
DP: Brandon Riley
DP Day 2: Jason Gerber
Animator & Art Director: Becka Riccio
Gaffer: Jim Peterson
PA Craft: Brittany Wagner
PA/Hair & Make Up: Alva Egan
Grip: Bryan Ward
Colorist: Paul Galati Cinema Light Co
Audio Mix: Bryan Ward
Featured Extras: Cleveland Fields, Gloria Krause, Elizabeth Ester, Hank Johnson, Paulette Jimenez, Judi Schindler
We used the concept of time to hit on Oak Street Health's selling point of spending more time with your doctor whenever you need it. The style of shots and the use of split-screens also help keep the tone lively and energetic in order to connect with the demographic in a fun and interesting way.