THE PROJECT

Big Teeth partnered with WeGrow, an app that connects a community of users to share insights, techniques and questions about how to grow clean cannabis at home. Our goal for this project was to give a clear and concise idea of what the app offers while keeping the visuals light and refreshing. While the explainer was created to play during Canopy’s demo day in Boulder, we wanted to make sure the style of the graphics appeals to more than just an audience of industry investors.