school of the art institute Chicago

Recruitment Animation

THE PROJECT

We were tapped by the School of the Art Institute of Chicago to create a series of animations for their recruiting efforts. Our goal was to develop a style and tone that would deliver all the necessary messaging to potential new applicants in a fun and interesting way. We mixed real imagery along with animation and motion graphics to keep the animation entertaining but still informational. The final product was 2 not so typical animations that appeal to a younger demographic. 

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THE CREDITS

Director: Gregg Jaffe
Animator/Designer: Becka Riccio, Zack Bailey

Producer Brittany Wagner

Audio Mix: Bryan Ward

Music: "New Day" by Sofia