The Museum of Science & Industry Chicago recently opened their exhibit, Brick by Brick, a fully interactive Lego installation featuring enormous scale models of famous buildings created by Lego Certified Professional Adam Reed Tucker. We partnered with MSI Chicago to create all of the video media throughout the exhibit. Each focusing on a different theme ranging from famous architectural failures to adventures on the International Space Station. The centerpiece of our portion was a multi-screen introduction video.
MSI provided us with a visual style guide along with some really cool mid-century design references, which we used to deliver a style that not only flowed with the rest of the exhibit, but also really played up the playful nature of Legos.
Our aesthetic vision was to create a look that built off MSI’s designs for the exhibit but to bring in the 3D tactile nature and fun associated with Legos themselves. The solution was to incorporate strategic pops of stop-motion Lego video within the two-dimensional world we created. This resulted in a colorful blend of 2 different styles that compliments live action footage & grabs the attention of museum goers.
THE VISUAL STYLE
PLAY IS THE GATEWAY TO
Client: The Museum of Science & Industry Chicago
Executive Producer: Elise Jaffe
Creative Director: Gregg Jaffe
Producer: Mike Trivisonno
Producer: Danny McCarthy
Art Director/Animator: Jackie Avellar
Animator/Designer: Chas Fries
Editor: Julie Schultz, Gregg Jaffe, Mike Trivisonno
DP (Original Footage): Brandon Riley, Gregg Jaffe
Stop Motion Animation: Danny McCarthy, Mike Trivisonno, Julie Schultz
Production/Graphic Assistant: Julie Schultz
Voice Over: Nicole Balick
Original Music Composition: COPILOT Music + Sound
Sound Mix: Bryan Ward
THE EXHIBIT MEDIA
The crown jewel of the project is the Intro Video which is the first piece of visual media you see, and gives visitors a glimpse into what the exhibit has to offer. Our challenge was to work within a short timeframe to create an immersive experience that used multiple screens with the look of an integrated display without having to create a high number of different actual video files. The end result was 1 main edit playing across 2 large LCD screens and an additional video file to play on 3 smaller LCD screens mounted sideways.
Our day inside the mind of a certified Lego master builder // For one of our secondary videos, our crew traveled to Adam Reed Tucker’s home and captured first hand what a day in the life of a Lego certified professional entails. Like a jam packed library of color, Adam transformed his home into the ultimate Lego building studio and gave us access to his meticulous process to create some of the world’s largest Lego creations.