case studies/Dinova
Brand Storytelling that Converts: How Dinova Competed with Pepsi (and Won the Room)
We loved working with Big Teeth! They very quickly understood our business needs and presented a fun, creative concept for our company's video. It was refreshing to have a team we could fully trust to handle every aspect of video production, from coordinating the shoot details to keeping the entire project on schedule.
Laura Saunders
Associate Marketing Director, Dinova
the client:
Dinova is a dining program that connects businesses and restaurants through a mutually beneficial benefits program.
the challenge:
Dinova needed to stand out amongst bigger, more well known advertisers while also communicating their key brand offer.
the background:
Dinova had an opportunity to present a video ad at an annual event for Pizza Hut vendors. In previous years they created videos in-house with poor results due to lack of strategic insight and production value of the finished video, particularly when compared with big brands like Pepsi.
the insight:
The overarching goal for the project was to emphasize how Dinova helps restaurants by driving corporate customer traffic during slower business times. After reviewing their existing marketing and meeting with key marketing team members, we discovered that Dinova created personas based on people that typically use their product. We recognized this as a great way to turn them into living breathing characters who would show financial benefits for restaurants to work with Dinova.
the solution:
The centerpiece was a 40-second brand video that introduced persona characters and how they bring in high-impact sales to restaurants thanks to Dinova. The video used scripted live-action scenarios mixed in with animation that was inspired by Guy Ritchie style heist films. Along with a grooving music track this gave a sense of fun and personality to a product that is usually seen as dull.
the results:
“They put us right after the Pepsi commercial and right before a really boring commercial, so it couldn’t have been more perfect!”
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Used existing brand materials to create something fresh and new that the client can now build into other non-video communications.
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Created additional video and design assets to allow for alternate versions that better fit social media, upcoming events and sales materials long into the future.
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Delivered a new brand feel that elevates and humanizes the company in ways never done before.
This is awesome! I truly appreciate you guys being so flexible with our change requests and our twists and turns and for capturing the message we wanted to tell in such a short period of time. Your organization and professionalism helped us hit this deadline as well. You guys are very good at what you do.
Leila Hunt Willingham
VP Restaurant Partnerships, DInova
What Dinova said about working with us:
