Planned Parenthood of Illinois is so essential to the lives of so many people so we were honored to help them spread awareness of all the good they do with a 2 video series of mixed-media animations. Given that most people have a fixed idea of what Planned Parenthood is and what it does, we wanted to be sure that the language we used and story we told emphasized the wide range of services offered and the huge breadth of people that can access these services. We wanted to reinforce the positives and clear up some misconceptions.
Stylistically the goal was to create something interesting and modern looking that would appeal to most people. This is meant to be upbeat and positive to show that the PP environment is one of warmth, and safety.
Client: Planned Parenthood of Illinois
Executive Producer: Elise Jaffe
Writer/Director: Gregg Jaffe
Animator/Designer: Becka Riccio
Audio Mix: Bryan Ward
Voice Over: Veronica Dillard, Issa Lopez