The Challenge: Switchfast needed to sell their VCIO (Virtual Chief Information Officer) service, which outsources expert IT strategic planning and leadership to small and medium sized businesses that can't afford a full-time CIO. If you've ever seen an IT company's videos, you know how dreadful they usually are: an expert droning on about wires or servers, or whatever it is they know about so the rest of us don't have to. As a B2B sales tool, this needed to get to the point but in a way that was funny, memorable, and easy to understand.

Our Approach: We mixed a little Wes Anderson with a little Bill Gates to find the right tone. We wrote a script with voice-over and paired it with an oddball visual style that was sure to make Switchfast stand out from any of the competition by a mile.

The Result: A commercial that explained a complicated service in a way that was actually fun to watch. The distinctive style gave Switchfast something no other IT company in their space had: a video people would remember.