The Challenge: Clinical trial enrollment is complicated, and explaining a sophisticated analytics platform to prospects who have not yet realized how much easier their jobs could be is even harder. Continuum Clinical needed a video their sales team could send cold to open doors, and use in person to close them.

Our Approach: A 2D motion graphics video that matches the product sophistication. So many times companies show the what but not the why their product is essential. We chose to show complex enrollment analytics in a clear and watchable format without resorting to a basic screen recording that provides no context to the actual benefits.

The Result: A sales tool that does the work before a rep even walks in the room. Clinical trial enrollment delays are one of the most costly problems in drug development. A video that clearly shows sponsors how to get ahead of those delays, in sixty seconds, is worth a lot of sales conversations. That was the job. That is what it does.