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We were tapped by the School of the Art Institute of Chicago to create a series of animations for their recruiting efforts. Our goal was to develop a style and tone that would deliver all the necessary messaging to potential new applicants in a fun and interesting way. We mixed real imagery along with animation and motion graphics to keep the animation entertaining but still informational. The final product was 2 not so typical animations that appeal to a younger demographic. 



School of the Art Institute Chicago

Recruitment Animation



Director: Gregg Jaffe

Animator/Designer: Becka Riccio, Zack Bailey

Producer: Brittany Wagner

Audio Mix: Bryan Ward

Music: "New Day" by Sofia

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4001 N. Ravenswood Ave. Suite 301

Chicago, IL 60613


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