We were tapped by the School of the Art Institute of Chicago to create a series of animations for their recruiting efforts. Our goal was to develop a style and tone that would deliver all the necessary messaging to potential new applicants in a fun and interesting way. We mixed real imagery along with animation and motion graphics to keep the animation entertaining but still informational. The final product was 2 not so typical animations that appeal to a younger demographic.
School of the Art Institute Chicago
Director: Gregg Jaffe
Animator/Designer: Becka Riccio, Zack Bailey
Producer: Brittany Wagner
Audio Mix: Bryan Ward
Music: "New Day" by Sofia