The Project:
PLZ is a North American leader in manufacturing specialty aerosol and liquid products. The company has been growing and acquired many businesses throughout the region. As many of these companies had different identities and often felt siloed, the company wanted to bring them together under one brand and show employees throughout the US and Canada that they are all on the same team.
Big Teeth had some fun in taking factories and industry and giving them a pulse and humanity by introducing the many people that play a role in PLZ's success. By shooting footage and recording audio at 18 different locations we created a unified voice along with a fun, fast-moving visual style that brought everyone together "behind the label."
Behind the Scenes
Credits:
Executive Producer: Elise Jaffe
Director/Editor/Writer: Gregg Jaffe
Producer: Cecilia Butler
Director of Photography: Andrew Block, Sam Ott, John Beatty, Carlos Garcia, Gregory Bennett, Chris Kimling, Austin McCardie
Grip & Electric: Mason Countney, John Schulte, Jacob Schermerhorn, Trevor Robertson, Bryan Bailey, Phillip McCardie, Allen Childress
Color Grade: Quicksilver Color
Sound Mix: Bryan Ward
Motion Graphics: Brian Davis
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