Music Education Film

Big Teeth had the pleasure of working with MUSIC Inc. (Music in Urban Schools Inspiring Change), on a brand awareness project to assist the their future fundraising efforts. Their mission is to empower underserved youth through world-class music education, while building character, promoting academic excellence, and fostering community. We traveled to Kipp Ascend Primary school to see the program in action led by Music Inc.’s founder Sarah Dupuis, and got a first hand look at the beneficial impact it had on the children & families involved.

Because the size of the organization meant limited funds, it was important for us to create a video that worked for the initial fundraising needs but also stay relevant far beyond that. So we created a style that blended a scripted portion with interview segments but used only audio to tell the story. This gives it a timeless feel where you can tell who's speaking based on context and the details are filled in with beautiful cinematography.

To blend the seriousness of the need with the joy of the outcomes we edited the film to start slowly and build to a more powerful, quick-cut happy experience that the kids and their families have when they have access to arts education.