VCIO IT Service Ad

IT can be, well. boring. But our job can be really fun when a client comes to us and they "get it." This was the situation with Switchfast, an IT services company servicing large and medium sized businesses. We mixed a little Wes Anderson with a little Bill Gates to create the right spot for their strategic needs.

Switchfast wanted to produce an ad to help sell their VCIO (Virtual Chief Information Officer) service which outsources, expert IT strategic planning and leadership to small or medium sized businesses that can't afford a full-time CIO.

If you've ever seen an IT company's videos you know how dreadful they usually are, with an expert droning on about wires or servers, or whatever it is they know about so the rest of us don't have to. We knew that as a B2B sales tool this needed to still get to the point but in a way that was funny, memorable and easy to understand.

This video was meant to expalin the benefits of a VCIO and why Switchfast was the right company to provide that service. So we wrote a script and had it voiced-over along with an oddball visual style that was sure to make them standout from any of the competition by a mile.